Recently, Holitech India announced that the average monthly shipment value of product orders exceeded 100 million yuan, showing a strong growth trend.

Holitech India has begun construction in March 2019 and completed its trial production on June 15. The 100-day plant speed and production efficiency set a new industry record, becoming India’s first one-stop manufacturer of mobile phone core components. Won widespread praise from local governments and customers.

Since its establishment, Holitech India has been adhering to the values ​​and cost-leading strategy of the head office: “Quick response, focusing on customer needs”, “Customer interests come first, customer requirements must be met”, scientifically applying management methods, improving production site management, and ensuring High product reliability and fast delivery. In terms of speed of mass production, delivery, and quality performance, it is ahead of its Indian counterparts and has been well received by customers.

At present, the production equipment of the Indian company is launched in three stages. The first stage has been delivered and used, and the average monthly output value exceeds expectations. The second stage has entered the preparation stage according to customer requirements. Production equipment (including TFT, CCM, and screen fingerprints) will be available in the installation was completed and put into use in the middle and late December. This batch of equipment will focus on mid-to-high-end products with a high market share in the Indian market. Its output and output value will at least quadruple compared with the first stage. At the same time, Indian companies have previously recruited nearly 300 Indian university students to study in domestic companies to ensure that sufficient talent reserves are available for the second and third phases of the capacity investment.

According to the customer’s order demand and capacity planning, 2020 will be a year of concentrated efforts by Holitech India, with an expected annual output value of 6 billion yuan. The production design of the current order product is domestically produced in the first stage and completed in the Indian plant. The production order of the Indian company is a powerful supplement to the domestic company, which is conducive to the improvement of the production rate of the domestic plant’s production equipment, and thus the head office. Performance and profitability.

India’s smartphone market is a brand new incremental market for Holitech. In 2017, the penetration rate of smartphones in the Chinese market was about 96%, and the Indian smartphone market was only 42%. The annual shipments were about 100 million. Due to the gap between the overall mobile phone shipments and the penetration rate of smartphones, the current Indian smartphone market The volume of goods is only a quarter of the Chinese market. In the future, with the development of infrastructure and software applications, the growth space is very broad. Despite the economic slowdown of various industries in 2019, the Indian smartphone market still achieved double-digit growth in the third quarter, with shipments reaching a record high of 49 million units, all of which came from major smartphone brands such as Xiaomi, Samsung, OPPO ( REALME is a brand of OPPO), VIVO, etc. For details, see the table below:

It is understood that the current production capacity of Indian smartphone supporting companies is still limited, and it cannot meet the local market demand for locally manufactured smartphones required by the Indian government. Most manufacturers are still planning to build plants or are in the initial stage of trial production. Or a few manufacturers such as Holitech. At present, the above-mentioned major smartphone brands are considering cooperation with Holitech India, which requires that they lock up production capacity and expand production scale. Due to the strong demand from customers, Holitech India is fully promoting the second and third stage equipment investment to further increase production capacity.

At present, the Indian government is vigorously promoting “Made in India”. In order to protect the development of local industries and continue to maintain high tariff policies, India has decided not to join the RCEP (Regional Comprehensive Economic Partnership Agreement). Reliable news from the Indian government that the Indian government will increase tariffs on imported finished mobile phone accessories in advance to February 2020. Holitech will actively seize the opportunity of the tariff increase in India and use its existing development advantages to further expand production capacity, improve market competitiveness, and increase the company’s profitability and profitability.